MyFavoritePodcast := TWiST;

Posted: December 17th, 2009 | Author: | Filed under: Business, General, Podcasts, Technology | No Comments »

During the last year I have started spending more and more of my discretionary time listening to podcasts. There are several that I listen to regularly but I have to say that my favorite podcast is currently TWiST (This Week in Start Ups) hosted by Jason Calacanis. Jason is currently the CEO of human-powered search engine Mahalo.com and has an impressive track record of work in the web industry.

TWiST is a show dedicated to the subject of start-up companies. It focuses primarily on companies connected to the web industry. Jason is a very entertaining host and a tremendous source of knowledge and opinion, both of which he shares enthusiastically.

There are several regular segments on TWiST including “Ask Jason” (a listener call-in segment), “Shark Tank” (a caller pitches their business idea to Jason and a guest and receives feedback), “Guest Interview” (Jason interviews someone prominent from the start-up world) and “The News” (the latest news in tech and start-ups is discussed).

As an aspiring entrepreneur, I get a lot of value from the advice that Jason gives during the “Ask Jason” segment. The subject matter covered by the questions is often centered on real-world issues that most entrepreneurs will face at some point in their career. Jason always finds a way to give answers to the question that tie in a lot of great insight and fundamental advice any entrepreneur can learn from.

The quality of guests that Jason has on the show is always fantastic. The wealth of knowledge shared during the “Guest Interview” segments is extremely valuable. Listening to TWiST every week makes me feel like I get to sit down with two start-up rock stars and pick their brain for a couple hours. The stories shared on the show are also a great source of inspiration.

One thing that makes the show so valuable is the opportunity to listen to how Jason handles producing and promoting the show. There is lot that can be learned from studying the mastery with which Jason communicates, promotes the show, engages the audience, builds community and shapes his own public image. He is clearly an expert at self-promotion, leveraging social media and building his own buzz/momentum. These skills/traits are things that I think every entrepreneur should learn from.

I would strongly recommend TWiST to anyone who has a start-up company. It is well worth your time!



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